Cookie & Privacy Policy
This cookie and privacy policy applies to all the listed brands below:
Beko plc
Hotpoint Appliances UK Ltd & Hotpoint Ireland Ltd
Privacy Notice
We are delighted that you have shown interest in our company and products. This privacy notice describes how we collect, use and share your personal data.
Please note that this privacy notice applies to all Beko Group Companies as defined below.
We recommend that you read this privacy notice in full to ensure you are fully informed. [However, if you only want to access a particular section of this notice, then you can click on the heading below to access the information for that topic.]
References in this privacy notice to “we”, “us”, “our”, “Hotpoint” and “Beko” are references to the Beko Group Companies in the United Kingdom and Republic of Ireland responsible for establishing the purposes for the processing of your personal information.
By Beko Group Companies we mean Beko plc, Hotpoint Appliances UK Ltd, Hotpoint Ireland Ltd and any company directly or indirectly owned and/or controlled by them. This privacy notice is issued on behalf of all of the Beko Group Companies.
Each Beko Group Company may operate under various trade names. For detailed information on the relevant controller associated with each brand name, please refer to the lists provided below.
Beko plc
Hotpoint Appliances UK Ltd & Hotpoint Ireland Ltd
We will let you know which entity will be the controller for your data upon your request of information. Beko plc is the controller and responsible for this website.
Beko Group Companies are also members of the Arçelik Group. More information about the Arçelik Group can be found on Arçelik’s website here.
If you have questions about the processing operations of our parent company, Arçelik A.S., you can view their privacy policy here.
For any clarifications or questions regarding how we use your personal data or this notice in general, related to the Beko plc, please contact us using this form and for Hotpoint Appliances UK Ltd & Hotpoint Ireland Ltd, please use this form.
We have appointed a data protection officer (DPO) who is responsible for overseeing questions about this privacy policy.
We use different methods to collect personal data from and about you including through:
-
Your interactions with us. You may give us your
personal data
by
filling in online forms or by corresponding with us by post, phone,
email or
otherwise and when you contact us via our call centres. This includes
personal
data
you provide when you:
- purchase our products or services;
- register products you have purchased, purchase a repair and care plan policy or accept an offer for extended warranties;
- contact us for after-sales services, such as service intervention or product replacements;
- make use of any of our smart appliances;
- have commercial discussions with us, such as entering into business partnerships or where we engage you to provide services to us;
- create an account on our website;
- subscribe to our service or publications;
- request marketing to be sent to you;
- enter a competition, promotion or survey; or
- give us feedback or contact us.
- Automated technologies or interactions. As you interact with our website, we will automatically collect technical data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please see our cookie policy for more information about the cookies we use.
-
Third parties or publicly available sources. We will
receive
personal data about you from various third parties as set out below:
- When you have given someone else permission to share with us the information, they hold about you. For example, if you purchase our products via third-party retailers;
- Technical data is collected from analytics providers such as Meta and Google;
- Contact, financial and transaction data is collected from providers of technical, payment and delivery services;
- Identity and contact data is collected from data brokers or aggregators;
- Identity and contact data may be collected from our insurance and distribution companies.
- We will also receive personal data from our partners Domestic & General Services Limited and Domestic & General Insurance PLC (together referred to as D&G), which we explain further in the section “Data processing carried out together with our partner “D&G”” of this privacy notice.
Where we talk about “personal data” in this privacy notice, this means any information that may be used alone or in combination with other information to identify you.
The types of information we collect are set out below:
- Identity Data includes first name, last name, any previous names, username or similar identifier, marital status, title, date of birth and gender. Copies of documents you provide to us to prove your age or identity where the law requires this. For example, if you send us a request relating to your personal data, we may need further information to verify your identity.
- Contact Data includes billing address, delivery address, email address and telephone numbers.
- We need a small amount of information from our business partners and service providers to ensure that our contract runs smoothly. For example, we need contact details of relevant individuals (such as names, telephone numbers, and email addresses) so that we can communicate with you.
- Financial Data includes bank account and payment card details.
- Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
-
Technical Data includes internet protocol (IP) address,
your
login
data, browser type and version, time zone setting and location, browser
plug-in
types and versions, operating system and platform, device ID and other
technology on
the devices you use to access this website.
- Based on your online behaviour, we build your profile through information we know, observe or infer about your preferred content, product and other interests, your demographic information, your situation as a potential owner or buyer of an appliance and related products. We use pseudonymised information that does not include your name or similar information, except in limited cases where your details such as your hashed email address is needed to identify you within third party datasets without actually disclosing your email and allocate your profile to relevant audience segments (also known as “matching”, “data enrichment”, “targeting”) or matching you against our typical customer profile (creating “lookalike audiences”).
- Our apps and smart appliances collect personal data, such as: (i) the IP address and domain name of your computer; (ii) the ID, model and serial number of the smart appliances; (iii) the IP address of your home router when connecting a smart appliance to our network; (iv) the type of browser and operating system used; (v) the physical location of your device or smart appliance (as determined, for example, using satellites, mobile phone towers and WiFi signals); and (vi) other information about your online session, such as the Uniform Resource Identifier (URI) addresses of the requested resources, the time of the request, the method used to send the request to the server, the size of the file received in response, the numerical code related to the status of the response received from the server and other parameters relating to the operating system used by your device. After you connect your smart appliance to our network, we may automatically collect information from the smart appliance on a periodic basis, including status (such as whether the smart appliance is off or on, and details about the cycle or function it is performing), instructions that have been entered on the smart appliance, fault or error codes and aspects of its environment that may affect how it operates (such as input voltage, signal strength and air temperature). We may track and collect app usage data, such as the date and time the app accesses our servers, what information has been downloaded to the app, and the instructions that are transmitted to the smart appliance.
- Profile Data includes your username and password, purchases or orders made by you including the model and serial number of purchased products, retailers (where you did not buy a product directly from us), and date of purchase, your interests, preferences, feedback and survey responses.
- Usage Data includes information about how you interact with and use our website, products and services. This includes personal data contained in images, audio and/or video you submit or allow the a smart appliance to capture. Personal data provided by other parties’ products or services that you connect through our app or smart appliances.
- Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
- Where you call our call centres we may collect marketing information (such as information about your habits / preferences / behaviour, and other information noted from our conversations with you), details of any complaints or comments you make, details of purchases you have made and any products which require servicing (including product code, defects found, repairs, retailer, and cost of extended warranties), and information about your personal circumstances which are relevant to our provision of services. If you are calling to request a product replacement, we may also process your payment information. Please remember that calls to our call centres may be recorded for quality control purposes.
- Details of your interactions with us through our social media pages. For example, where you enquire about our products or submit other comments on our Facebook wall, we may collect that comment and any personal data contained in that comment (e.g. your social media username and any other profile data associated with the comment).
Special Category Data
There may be circumstances where we need to process more sensitive information about you, which is known as ‘special categories of personal data’. For example, we may collect certain details about your health with your consent (for example, vision or hearing impairment) when we book product repairs for you, if you consider that our engineers may need this information when they visit you to carry out the repairs.
This section tells you how and why we will use your personal data and explains the lawful basis we rely on in each case.
We only use your data in case there is a legitimate legal ground for processing of personal data, such as
- to perform a contract we have with you;
- comply with legal obligations;
- protect Beko or third parties’ legitimate interests; and
- your consent.
Please remember that if you choose not to share your personal data with us, we may not be able to provide the services or products you have requested.
If you would prefer to not have us collect any data from your smart appliances, you will need to disconnect your smart appliance from your wireless router and turn off the wireless connection button on your appliance. Disconnecting your smart appliance will also result in you being unable to use the smart appliance and the app, even if your account will remain active. If you simply deactivate your account without disconnecting your smart appliance, the identification data of your smart appliance will continue to be transmitted to us. However, please note that disconnecting your smart appliance will not affect the lawfulness of any processing carried out before you withdrew your consent.
If you have a connected appliance, to use them effectively, you may download the Homewhiz application, where your data may be transferred to regions outside the UK and Ireland. For further information on how your data is managed by Homewhiz, please refer to the application’s Privacy Policy.
Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we plan to use the various categories of your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
| PURPOSE | LEGAL BASIS |
|---|---|
| a) Allow you to create an account on our website or on our app and manage this account and sending you communications functional to its use. This includes to store and update, where necessary, your contact details on our database so that we can contact you in relation to our agreements. | The performance of a contract with you. |
| b) To allow you to register the products and smart
appliances you
have
purchased on the website, also in order to allow us to
notify you of
any
safety issues concerning the registered product or Smart
Appliance. Personal Data is processed for this purpose by us and our business partner D&G as joint data controllers. Please see the section below for more information. |
The performance of a contract with you. |
| c) Complete the purchase of a product on the website over
the phone,
or
via third-party retailers and provide you with related
services
under
the contract, including customer service, after-sales
services (such
as
home delivery, installation, removal, procurement of spare
parts,
repair, replacement, etc.). Personal Data is processed for this purpose by us and our business partner D&G as joint data controllers. Please see the section below for more information. |
The performance of a contract with you. |
| d) Process and manage information requests related to our
products
and
services which you send through the channels made available
by us,
including our interactive chat service, the guided selling
chatbot
and
via our customer service call centres. Please note our Guided Selling Chatbot does not require users to provide their personal information (e.g. first and last name, phone number, etc.) and all interactions with it are never associated with the respective user (including cookies or other user-generated data from the website). In the event that you voluntarily provide unsolicited personal information as part of any of his interactions, this personal information is automatically discarded and is not stored by us in any form (including in aggregate form) or shared with third parties. |
The performance of a contract with you. Necessary for our legitimate interests to provide you information about our products |
| e) Send you marketing communications (in electronic or
non-electronic
form) regarding our products and services, also bought or
registered
(by
telephone, post, e-mail, SMS, MMS, push notifications and
banner on
Meta
social media platforms and Google platforms); when we are
marketing
through these platforms, we may also exclude you (or from
receiving
our
marketing communications). In addition to this purpose, please note that you may also consent to receive marketing communications with respect to extended warranties, which are offered by our partner D&G. This consent is given separately to receive communications about its products and services. Marketing of extended warranties is carried out by the parties as joint data controllers. Please see the section below for more information. |
Necessary for our legitimate interests to provide you with
information
about products and services we believe you may be interested
in and
to
inform our marketing strategy (where we are lawfully able to
rely on
legitimate interests as a lawful basis);
or consent, having obtained your prior consent to receiving direct marketing communications. |
| f) to carry out market research | Necessary for our legitimate interests to study how customers use our products/services and to help us improve and develop our products and services. |
| g) collect and analyze your history and interests as our consumer (including purchases made, products registered, repair history, complaints, review scores, enrollment in loyalty program, interactions with our advertisements, including those sent by email, interests, demographic data, preferences shown in our preference center) and/or rely upon Meta’s or Google’s monitoring of your characteristics, behaviors and interests shown on Meta or Google social media platforms (e.g. page visitors, age, gender, main city, interests, intent to buy) and to create targeting audiences in our internal platform and on Meta Ireland Limited’s and Google’s social media platforms and, in order to send or show you (or exclude from showing you) personalized marketing communications regarding our brands. To do so, we may also combine personal data we collected with personal data collected through tracking technologies. | Consent, having obtained your prior consent to provide you with such information. |
| h) Carry out analytics across systems where we host your
personal
data
in order to enrich, improve or gain further insight into
such data
and
datasets. This purpose includes activities such as the
development
and
improvement of our applications, products and/or services
and their
analysis to help us better understand our customers in order
to
offer
the most relevant communications, services, and experiences
to them.
Also, we may combine these data with data collected through
tracking
technologies. The personal data we use for this purpose include: i.Products you purchased or registered (time of purchase or registration, product model, purchase price, location of purchase or registration (e.g. whether from a retailer or an ecommerce platform) ii.Warranties or spare parts you purchased iii.History of repair in relation to your products or spare parts iv.Any complaints in relation to your products or spare parts v.Scores of reviews you have provided vi.Enrollment in loyalty program vii.Interactions with our communications viii.Delivery and installations you have received from us. |
Necessary for our legitimate interest to study how customers use our products/services and to help us improve and develop our products and services. |
| i) Send you customer satisfaction questionnaires via email
or sms
and
evaluate your degree of satisfaction with the product
purchased or
the
services you have used, in order to improve the products and
services
offered to you (including by our suppliers). The questionnaires will be anonymous, except for the questionnaires relating to the delivery and installation service, in which you will be asked for certain data (such as order number, supplier and product line) necessary to assess the quality of the services provided by our suppliers with reference to individual products/product lines. Personal Data may also be processed for this purpose by us and our business partner D&G as joint data controllers. Please see the section below for more information. |
Necessary for our legitimate interest to study how customers use our products/services and to help us improve and develop our products and services. |
| j) When requested by you, we will inform you by email when a product on the website is back in stock, when the price of a product drops or send you a comparison table between the products you have chosen. | Consent, having obtained your prior consent to provide you with such information. |
| k) Allow you to participate in promotions, prize draws and competitions organized by us or by third parties on our behalf. | Performance of a contract with you. |
| l) Enable you to earn points in the SmartCare loyalty
program,
specifically to be able to credit you points based on
purchase and
renewal of extended warranty, ensure proper management of
your
account
and points, create an account on the SmartCare website where
points
can
be redeemed, send you contractual information relating to
your
status
and points, inform you about changes to the program and
process your
enquiries about the program. Personal Data may also be processed for this purpose by Hotpoint and Beko and its business partner D&G as joint data controllers. Please see section 2.2 below for more information. |
Performance of a contract with you. |
| m) Recording and listening to the phone calls you made to
the
consumer
call center, for internal training, documentation, quality
control /
assurance purposes of the service provided and ensure proper
management
of complaints and claims. Personal Data may be processed for this purpose by us and our business partner D&G as joint data controllers. Please see section 2.2 below for more information. |
Necessary for our legitimate interests to monitor and improve our customer service. |
| n) Show you the purchases made on the website as a visitor (and the related purchase information) in your personal account (if created). | Consent, having obtained your prior consent to provide you with such information. |
| o) Offer you the purchase of extended warranty (by phone and
on the
website), if your product or smart appliance is no longer
covered by
warranty or is only covered by legal warranty. Personal Data may be processed for this purpose by us and our business partner D&G as joint data controllers. Please see section 2.2 below for more information. |
When such offers are made over the phone when you call us, or when registering your product, we process data to pursue our legitimate interest to provide you information about our extended warranty or consent where we have obtained your prior consent to provide you with information about our extended warranty. |
| p) Provide extended warranty service purchased by you,
including the
related phone support services, verification of the coverage
period
of
the purchased product, repair and replacement of the
product. Personal Data may be processed for this purpose by us and our business partner D&G. Please see section 2.2 below for more information. |
Performance of a contract with you |
| q) Using tracking technologies, analyze the traffic on the Website, to produce aggregate and anonymous statistics for the purpose of optimizing the services provided through the Website. We may also carry out analytics across systems where we host your personal data in order to enrich, improve or gain further insight into such data and datasets. This purpose includes activities such as the development and improvement of our applications, products and/or services and their analysis to help us better understand our customers in order to offer the most relevant communications, services, and experiences to them. Also, we may combine these data with data collected by you. The personal data we use for this purpose include our communications with you (including email/sms opens, clicks, unsubscribes). | Consent, having obtained your prior consent to install the tracking technology (see Cookie Notice). |
| r) Through tracking technologies, to analyse your behavior
on the
Website, your preferences, interests, purchase history,
browsing
experiences and interactions with our advertisements
(including
those
that are sent by email) in order to create targeting
audiences on
social
media platforms and/or personalize marketing communications
that are
shown to you or that are shown to individuals with similar
interests/characteristics to yours (including on third party
sites,
including on Meta social media platforms or when using
Google
services),
as well as to understand and improve the effectiveness of
our
marketing
strategy. To do so, we may also use the data collected by
Meta or
Google, when you navigate their platforms to show you
targeted
advertising. Where we do this, such targeting and the
display of the
relevant marketing communications will be entirely managed
by Meta
or
Google based on cookies that are used on such
platforms. Also, we may also combine data collected through tracking technologies with personal data we collected (for example, when you opt-in to receive marketing communications, register, purchase or register a product on the Website, or when you log in or visit Facebook or navigate through Google services e.g., the email). For example, we may use the pixel provided by Facebook to understand your potential shopping interests displayed on the website. We may use cookies to verify the products you have left in your shopping cart and send you marketing communications with those products. |
Consent, having obtained your prior consent as required to install the tracking technology (see Cookie Notice). |
| s) In the event that you have been redirected to the Website by clicking in an advertisement for our products shown on a third party site (affiliate publishers), evaluate, using tracking technologies, if the source site belongs to one of the affiliate publishers of Awin AG or similar companies and if you have completed the purchase | Consent, having obtained your prior consent as required to install the tracking technology (see Cookie Notice). |
| t) Provide you with the services you have purchased with smart appliances, including notifications for service and maintenance purposes, communications functional to the use of your smart appliance, such as location for configuration and app enablement, customer service, after-sales services and contractual warranty services. | The performance of a contract with you. |
| u) Carry out activities necessary for the transfers of businesses and business branches, takeovers, mergers, demergers or other transformations and for the performance of such transactions. | Necessary for our legitimate interests in the context of a business reorganisation or group restructuring exercise |
| v) Prevent fraud and establish liability for cybercrime. | Necessary to comply with our legal obligation and our legitimate interests (to prevent fraud). |
| w) Protect our rights, both in and out of court. | Necessary for our legitimate interests to protect our rights and business. |
| x) Fulfil our legal obligations and respond to requests from competent authorities. | Necessary to comply with our legal obligation |
| y) To send you service-related communications which are required by law, or necessary to inform you about updates to the services we provide to you. For example, updates to our privacy notice or terms and conditions. | Necessary to comply with our legal obligation |
| z) To verify your identity or age where the law requires us to. | Necessary to comply with our legal obligation |
| aa) to process special categories of personal data about you for the purpose of booking engineer visits and performing product repairs. | With your explicit consent |
| ab) we may share your personal data with our third-party affiliates and partners where you have opted in to receiving marketing communications from them. | Consent, having obtained your prior consent to share data with such third parties. |
Data processing carried out together with our partner “D&G”
Hotpoint UK Appliances Limited and D&G entered into a partnership aimed at ensuring a high standard of service to consumers of Hotpoint products. In order to ensure that the processing of your personal data is carried out in accordance with the applicable privacy laws, entered into a contract in order to distinguish the purposes pursued, identify the privacy roles they held, and identify how the processing was to be carried out. The purposes for the processing of your personal data, are described as follows:
| Purpose and Legal Basis | Roles of Beko, Hotpoint and D&G |
|---|---|
| Registration of Hotpoint and Beko products (see section (b)
in the
table
above). Customer support, including for the purpose of repairing or replacing products (see section (c) in the table above) |
Joint Controllers - the companies offer a joint service, which consists of both registration and customer service, and which also offers the possibility of purchasing extended warranties. The companies operate as joint controllers as the service is the result of a joint decision regarding the purposes (which are related to establishing a relationship with consumers who purchase a Hotpoint or Beko product, offering appropriate support even in the event of product failure, offering benefits such as extended warranties, solving technical issues) and also the means of processing (in that the Registration Website is operated by D&G and call centers are offered by Hotpoint and D&G, depending on the country and the type of support required by the consumer). |
| Promotion of extended warranties, offered to purchasers of
Hotpoint
and
Beko products (see section 2.1(e) above), actively sent by
Hotpoint
and
D&G Promotion of extended warranties, offered to purchasers of Hotpoint products (see section 2.1(k) above), during calls made to the call center or while browsing the Website |
Joint Controllers – Hotpoint, Beko and D&G are
pursuing a
common purpose, which is to offer consumers the purchase of
a
D&G
extended warranty, and they decide together how to propose
such
offers.
Where such offers are made during a call you have made to
the call
center or on the Registration Website, these are based on
our
legitimate
interest to provide you with the most comprehensive customer
support.
For more information, consumers may contact either
company. In the event that Beko, Hotpoint and D&G engage in direct marketing activities, however, your consent will be required to allow the parties to contact you. Beko, Hotpoint and D&G may put in place additional promotions and/or marketing activities, as represented in the table above or by D&G in its own privacy notice. |
| Recording of calls received by Hotpoint and D&G call centers for service improvement (see section 2.1(l) above) | Joint Controllers - Hotpoint and D&G intend to improve their customer service, offered via call center, and decide together how to manage call recordings. |
| Managing the SmartCare Loyalty Program. Lawful basis here is a contractual relationship as the SmartCare Loyalty Program is linked to the D&G extended warranty to be active. | Joint Controllers - Hotpoint and D&G are pursuing a common purpose, which is to offer consumers loyalty program points awarded for purchases and renewals of D&G extended warranties that can be used on Hotpoint’s SmartCare website towards a purchase of a new Hotpoint appliance. The terms of the loyalty program are decided together by Hotpoint and D&G. |
| Managing the contractual relationship with a consumer who has decided to purchase a D&G extended warranty | D&G operates as data controller. In cases where the
extended
warranty contract is sold by a Hotpoint call center
operator,
Hotpoint
operates as a data processor. The price offering or customer
priority
based on profiling and the data to be collected to execute
the
agreement
is determined entirely by D&G as data controller. The
contractual
relationship is in fact between the consumer and D&G,
which acts
as
a regulated entity. For further information regarding the processing of your data for this purpose, please review D&G’s privacy notice. D&G and its Data Protection Officer can be contacted for any questions regarding the processing carried out jointly with Hotpoint, at the following addresses: [email protected]. |
| Recording of calls received by Hotpoint and D&G call centers, aimed at fulfilling applicable compliance and insurance laws | D&G operates as data controller. In cases where the
recording
pertains to a call between the consumer and a Hotpoint call
center
operator, Hotpoint operates as a data processor. For further information regarding the processing of your data for this purpose, please review D&G’s privacy notice. D&G and its Data Protection Officer can be contacted for any questions regarding the processing carried out jointly with Hotpoint, at the following addresses: [email protected]. |
| Carrying out customer satisfaction surveys. (See section 2.1(h) above) | Depending on the type of survey, the parties could operate as joint controllers (in case they jointly determine purposes and means) or each as an independent data controller (please refer to what is specified in this policy under section 2.1(h) above as well as in D&G’s privacy notice. |
Your personal data is protected by appropriate security measures suitable to ensure the secrecy and security of the personal data. More specifically, we adopt the appropriate administrative, technical, personal and physical measures designed to protect personal data against any loss, theft as well as unauthorized use, disclosure or modifications of the personal data.
We sometimes share your personal data with third parties. The types of third parties with which we share personal data are described below:
Other Arcelik group companies
We may share your personal data with other companies belonging to the Arçelik Group, acting as independent controllers, including our parent company Arçelik A.S. in Turkey, who may use your personal data for purposes and in a manner consistent with the information set out in this privacy notice. In particular, Arçelik A.S. will process some of your personal data for analysing and reporting purposes at a global level based on its legitimate interests in developing the Arçelik Group’s business and complying with local rules and regulations. Arçelik A.S. may disclose your personal data to third parties (such as service providers, agents and public authorities and institutions) where it is necessary for Arçelik A.S. to lawfully carry out its business activities in accordance with the purposes set out above and as required and permitted by applicable law.
Service providers
We may disclose your personal data to companies that provide services to us and other members of the Arçelik Group. Examples of the types of service providers we work with include:
- IT companies that operate this website on our behalf;
- IT service providers (e.g. e-mail and cloud providers) and systems management and IT maintenance professionals;
- Service providers that enable and provide accessibility services and tools;
- Distributors of our products, suppliers of logistics and delivery services for our products, suppliers of technical assistance services, repair and maintenance of our products;
- Customer relationship management companies who help us manage our contacts database and our communications with you;
- Customer services companies who operate and manage our call centres;
- agencies and providers of services of digital marketing and advertising of our products (for example, Meta Platforms Ireland Limited), reviews and ratings service providers, cookie providers, tracking technologies and web / email analytics services (for example, Google Analytics offered by Google LLC.). These entities work on our behalf as data processors or independent data controllers, as appropriate;
- electronic payment service providers, in order to manage payments related to your orders. In relation to this processing, the electronic payment service providers will process your personal data as independent data controllers, in compliance with their relevant privacy policies.
Professional advisors
We may disclose personal data to professional advisors, such as lawyers, auditors, and insurers, as necessary in the course of the professional services they provide us with.
Third parties where required by law
We may disclose your personal data to a third party if it is necessary to comply with a legal obligation or the decision of a judicial authority, a public authority or a government body or if disclosure is necessary for national security, law enforcement or other issues of important public interest.
Third parties in connection with a business sale
If we make a sale or transfer of assets or are otherwise involved in a merger or business / asset transfer, we may transfer your personal data to one or more third parties as part of that transaction. If a change happens to our business, the new owners may use your personal data in the same way as set out in this privacy notice.
Our service providers, who act as our processors, are required to keep your personal data confidential and are not allowed to use it for any other purpose than to carry out the services they are performing for us.
When we share your personal data with our affiliated companies or other companies with whom we contract (as described in ‘Who do we share your personal data with?’), these companies may be located outside the UK and the EEA. In particular, your personal data may be transferred to our group companies located in Turkey, including Arçelik A.S.
If we transfer your personal data outside the UK or EEA we will take steps to ensure that your data will receive the same level of protection as if it was being processed within the UK or EEA, as applicable. For example, we may ensure there is an adequacy regulation in the country to which we transfer your data to ensure you will have the same data protections rights as in the UK, we may agree with the entity we transfer your data to, to follow the same set of rules when processing your personal data (these rules are called “binding corporate rules”) or we may include standard contractual clauses adopted by the Information Commissioners Office in our contracts with third parties or our group companies to ensure there are safeguards in place to protect your personal data. Please contact us using the details in ‘How to contact us’ for more information about the specific measures we have taken.
This website, our apps, and smart appliances are not addressed to persons under the age of 18, nor are we knowingly collecting personal data from persons under the age of 18.
We will only keep your personal data for as long as reasonably necessary for the purposes set out in this privacy notice and in accordance with applicable laws. This may include satisfying any legal, accounting, or reporting requirements.
You have the following rights with respect to your personal data that we process, subject to conditions set out in the applicable laws:
- to request access to your personal data (commonly known as a “subject access request”) and to certain additional information about our processing of your personal data that this privacy notice is designed to address,
- to request the correction of any inaccurate or incomplete personal data,
- to request the erasure of your personal data or the restriction of the processing of your personal data,
- to object to our processing of your personal data,
- to withdraw any consent you have given or unsubscribe from email notifications,
- under certain circumstances to demand data portability,
- to lodge a complaint with the applicable data protection supervisory authority; and
- to contest certain automated decisions we make about you that have legal or otherwise similarly significant consequences. We do not typically carry out such automated decision-making but, if we do, we will make it clear where such decisions are being made.
To exercise your rights, please contact us using the contact details listed in ‘How to contact us’.
Complaints
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues in the UK (www.ico.org.uk) or the Data Protection Commission (DPC), the Republic of Ireland regulator for data protection issues in the Republic of Ireland (www.dataprotection.ie). We would, however, appreciate the chance to deal with your concerns before you approach the ICO or DPC so please contact us in the first instance.
Third parties, whose sites you may visit after clicking on a link from this website, may have less stringent privacy policies. We do not have control over these policies and urge you to read their privacy statements before providing any personal data to such sites.
Our privacy notice is subject to continuous review and may be updated from
time to
time.
If we make material changes, we will notify you by sending you a notice to
your last
known email address prior to its effective date.
This privacy notice is
current
as
[16/06/2025]
Cookie Policy
We ask that you read this cookie notice carefully as it contains important information about who we are and how we use cookies or similar technologies on our websites. This cookie notice should be read together with our Privacy Notice which sets out how and why we collect, store, use and share personal data collected through your use of our Sites or otherwise in relation to services that we provide, your rights in relation to your personal data and on how to contact us and supervisory authorities in the event you have a complaint.
References in this cookie notice to “we”, “us”, “our”, and “Beko” are references to the Beko Group Companies in the United Kingdom responsible for establishing the purposes for the processing of your personal information.
By Beko Group Companies we mean Beko plc, Hotpoint Appliances UK Ltd, Hotpoint Ireland Ltd and any company directly or indirectly owned and/or controlled by them.Details of all Beko Group Companies can be found here. When we refer to “Beko”, “we” or “us”, we are referring to Beko plc and its affiliated companies involved in the processing of your personal data. We are also a member of the Arçelik Group. More information about the Arçelik Group can be found on Arçelik’s website here.
If you have questions about the processing operations of our parent company, Arçelik A.S., you can view their privacy policy here.
Each Beko Group Company may operate under various trade names. For detailed information on the relevant controller associated with each brand name, please refer to the lists provided below.
Beko plc
Hotpoint Appliances UK Ltd & Hotpoint Ireland Ltd
Throughout our Sites we may include links to third-party websites, plug-ins, and applications. These other third-party websites may also use cookies or similar technologies in accordance with their own separate cookie notices. For privacy information relating to these other third-party websites, please consult their cookie notices as appropriate.
A cookie is a small text file which is placed onto your device (e.g. computer, smartphone, or other electronic device) when you use our Sites. A cookie file is stored in your web browser and allows us or a third-party to recognise you and remember things like your personalised details or user preferences. They also help us learn more about how you use and access our Sites so that we can make improvements and update features.
Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your device when you go offline, while session cookies are deleted as soon as you close your web browser.
We use cookies to help us learn more about how you use and access our Sites. These cookies allow us to count visits and traffic sources so that we can measure and improve the performance of our Sites. They help us to know which pages are the most and least popular and see how visitors move around the Sites. For further information on our use of cookies, including a detailed list of your information which we and others may collect through cookies, please see below.
The cookies we place on your device fall into the following categories:
- Strictly necessary cookies. These cookies are necessary for the Sites to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the Site will not then work. These cookies do not store any personally identifiable information.
- Functional cookies. These cookies enable the Sites to provide enhanced functionality and personalisation. They may be set by us or by third party service providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.
- Performance cookies. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Sites. They help us to know which pages are the most or least popular and see how visitors move around the Sites. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our Sites and will not be able to monitor their performance.
- Targeting cookies. These cookies may be set through our Sites by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
All of the cookies described so far in this cookie notice are “first party cookies”, which means they are set and controlled by us. Occasionally, third parties may set cookies on our Sites which we do not control. These are called “third party cookies”. This will happen where, for example, we have included embedded content on some pages of our Sites. When you visit a page with embedded content, the third-party service provider may set its own cookies on your web browser.
This also applies if you choose to connect with our social media accounts by clicking on one of the social media buttons on our Sites, as you may be sent cookies by these websites.
Please note that we do not control these cookies and cannot access them. Cookies can only be accessed by the party who originally set them. You should therefore check the third-party websites for more information about these cookies.
You can change your browser settings anytime so that cookies are not accepted. You can learn more about how to block cookies by visiting http://www.allaboutcookies.org/. Please note that if you block cookies completely, many websites will not work properly and some functionality on our Sites will not work at all.
You can manage your cookies that are set by this website by clicking on the Manage Cookies button below. Alternatively, you can see a list of cookies the website sets by clicking on Cookie List.
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Your personal data will be processed by Hotpoint employees, who have been trained and authorized to process personal data in accordance with the provisions of the GDPR.
Your personal data may also be shared with the following recipients (please note that not all of the listed third parties will receive your data):
- companies of the Beko Europe located in the United Kingdom (UK), European Economic Area (EEA) and outside the UK or EEA, acting as autonomous controllers;
- service providers located in the UK or EEA and outside the UK or EEA, such as, IT service providers (e.g. e-mail and cloud providers) and systems management and IT maintenance professionals, distributors of our products, suppliers of logistics and delivery services for our products, suppliers of technical assistance services, repair and maintenance of our products, call center operators and customer service providers, agencies and providers of services of digital marketing and advertising of our products (for example, Meta Platforms Ireland Limited), reviews and ratings service providers, cookie providers, tracking technologies and web / email analytics services (for example, Google Analytics offered by Google LLC.). These entities work on our behalf as data processors or independent data controllers, as appropriate;
- electronic payment service providers, in order to manage payments related to your orders. For the sake of clarity, Hotpoint does not process any banking / financial data (including credit card information) of the Users. In relation to this processing, the electronic payment service providers will process your personal data as independent data controllers, in compliance with the GDPR (and with any other applicable local legislation) and with the relevant privacy policies. Hotpoint is not responsible for any damages (including those deriving from the violation of the GDPR and any other applicable data protection legislation) deriving from the processing of the User's banking / financial data (including credit card data) by such third parties;
- independent authorities, law enforcement agencies and/or judicial and administrative authorities for their institutional purposes as prescribed by law;
- third parties involved in an extraordinary corporate transactions, such as a merger or the sale of a business unit, including those who provide them with advice in the context of the transaction;
- entities that provide specific legal, financial or tax consultancy services;
- Meta Platforms Ireland Limited ("Meta Ireland"), which provides Hotpoint with a service for the creation of targeted audiences as well as with a tracking technology (pixel) through which personalized advertisements or web forms through which users can subscribe to commercial communications from Hotpoint are displayed on the social network. Through the service known as Custom Audience, Hotpoint sends Facebook your contact details in order to create an audience of consumers to be targeted on the social platform with marketing communications: for such processing activities, Hotpoint is the data controller while Facebook is our data processor and a data processing agreement has been concluded. The pixel (called Facebook pixel) tracks your behaviors and interests shown on the Website, transmits them to Meta Ireland and, also by combining the information it already has about you, shows you interest-based advertising of Hotpoint products (known as Website Custom Audience), or web forms to subscribe to commercial communications from Hotpoint (known as Lead Ads), to you or to users of Meta Ireland who have common or similar characteristics / interests to yours (known as Lookalike Audience). For the processing carried out jointly in order to show you the advertisements or web forms indicated above, we and Meta Ireland act as joint controllers and, to this end, we have entered into a joint controller agreement which sets out our responsibilities to comply with the obligations under the GDPR (available at the following link). According to this agreement, Hotpoint is responsible for providing you with the information referred to in Articles 13 and 14 GDPR, while Facebook Ireland is responsible for responding to your requests to exercise the rights referred to in Articles 15-20 GDPR with reference to the personal data stored by Facebook Ireland following the processing. In any case, you may address your requests for information or exercise your rights with reference to the data processing carried out as joint controllers with both joint controllers. Hotpoint and Meta Ireland act as independent data controllers in relation to the processing of your personal data that you provide via the web form through which you subscribe to commercial communications (Lead Ads service). Moreover, Hotpoint uses Meta Ads Manager service of Meta Ireland through which we send targeted marketing communications on Meta social media platforms, on the basis of selected criteria rendered available by Meta Ireland: for the sake of transparency, please note that we do not access to the identity nor other information of Meta’s users to which the marketing communications are shown. The contact details of Meta Ireland and its Data Protection Officer, as well as further information on how Meta Ireland processes your personal data (including the legal basis referred to and how to exercise your rights in relation to Meta Ireland), can be found at https://www.facebook.com/about/privacy.
- Google LLC. (or its subsidiaries), which provides Hotpoint, as part of the Google Ads services, tracking technologies through which personalized advertisements or web forms in which to subscribe to commercial communications from Hotpoint are displayed by Google LLC. within its services. These tracking technologies (remarketing pixel and Google Analytics integrated with Google Ads) track your behavior and interests on the Website, transmitting the relevant information to Google LLC. Google LLC., also through combination with information it already has on you, may show you ads for products of Hotpoint, personalized on the basis of your interests (known as Remarketing), or web forms through which you can subscribe to commercial communications from Hotpoint (known as Lead Form), to you or to users of Google LLC. who have characteristics and/or interests that are similar to yours. For the processing described above (including the processing of your personal data that you provide through the web forms (Lead Form service)), Hotpoint and Google LLC. act as autonomous controllers. The contact details of Google LLC and its Data Protection Officer, as well as further information on how Google LLC processes your personal data, can be found at https://policies.google.com/privacy.
- Webgains LTD, which provides Hotpoint and Beko with tracking technology as part of affiliate marketing activities. Affiliate publishers place advertisements from Hotpoint on their websites and, when you click on the advertisement, you are redirected to the website which, using the tracking technology provided by Webgains LTD, recognizes whether the originating website belongs to an affiliate publisher and tracks whether you make a purchase. For processing carried out jointly, Beko and Webgains LTD act as joint data controllers and for this relationship we have entered into a joint-controller agreement that sets out our respective responsibilities with regard to compliance with our obligations under the UK data protection law. You may address your inquiries or exercise your rights with regard to the data processing carried out jointly with both joint controllers. The contact details of Webgains LTD and its Data Protection Officer, as well as further information on how Webgains LTD processes your personal data, can be found at https://www.webgains.pt/privacy.html.
If you have any questions about how we use your personal data or this notice in general, please contact us using this form.
This version was last updated on 6th February 2026. We may change this cookie notice from time to time and when we do, we will inform you by updating this section.