2nd May 2022

Beko's biggest HarvestFresh™ campaign yet - set to reach 44 million people

Have you spotted us on TV or online this week? We’re back with our biggest ever multi-channel HarvestFresh campaign, set to reach 44 million people via TV and digital! If you haven’t caught it yet, check out the impactful TV advert below, which showcases our innovative HarvestFresh™ technology and its benefits.

Across the summer our heavyweight campaign will be seen across TV and digital channels, featuring on some of the nation’s favourite TV programmes including Britain’s Got Talent, Coronation Street, and Sunday Brunch.

By mimicking the sun’s natural light cycle, our HarvestFresh™ technology preserves vitamins A and C in fruit and vegetables for up to five additional days, helping families live a healthier lifestyle.1 This industry-leading technology truly reflects Beko’s brand purpose, empowering people to live healthier and better through our appliances.

To find out more, please visit beko.co.uk/harvestfresh

For PR enquiries please email [email protected]

Latest News Articles

13th July 2022

The echo of Beko’s sustainable approach

Have you ever wondered how you could be more sustainable with your electrical goods? Most UK households are powered by appliances that help us to manage modern life.

5th July 2022

Beko Plc Reflect on the 2022 Sustainability Hackathon Event

Together with their parent company Arçelik, Beko plc helped host the 3-day 2022 Sustainability Hackathon Event in May.

13th June 2022

Beko wins the Technical Innovation Award for Major Domestic Appliances at the 2022 IER Awards

Beko, the UK’s number one best-selling large home appliance brand, is thrilled to announce that they are once again winners at the ‘The Innovative Electrical Retailing’ (IER) Awards.