2nd May 2022

Beko's biggest HarvestFresh™ campaign yet - set to reach 44 million people

Have you spotted us on TV or online this week? We’re back with our biggest ever multi-channel HarvestFresh campaign, set to reach 44 million people via TV and digital! If you haven’t caught it yet, check out the impactful TV advert below, which showcases our innovative HarvestFresh™ technology and its benefits.

Across the summer our heavyweight campaign will be seen across TV and digital channels, featuring on some of the nation’s favourite TV programmes including Britain’s Got Talent, Coronation Street, and Sunday Brunch.

By mimicking the sun’s natural light cycle, our HarvestFresh™ technology preserves vitamins A and C in fruit and vegetables for up to five additional days, helping families live a healthier lifestyle.1 This industry-leading technology truly reflects Beko’s brand purpose, empowering people to live healthier and better through our appliances.

To find out more, please visit beko.co.uk/harvestfresh

For PR enquiries please email [email protected]

Latest News Articles

10th May 2022

Beko’s 2021 Veg Pledge Initiative awarded Promotion of the Year

Beko, the UK’s number one best-selling large home appliance brand, is delighted to announce that their 2021 HarvestFresh™ Veg Pledge Promotion has won Promotion of the Year from the Institute of Promotional Marketing.

4th May 2022

Beko set to host a Hack the Normal 2022 Sustainability virtual event

Beko plc prove their commitment to the planet, hosting the Hack the Normal 2022 Sustainability virtual event to work to find solutions to pressing environmental issues with key stakeholders.

2nd May 2022

Beko's biggest HarvestFresh™ campaign yet - set to reach 44 million people

Have you spotted us on TV or online this week? We’re back with our biggest ever multi-channel HarvestFresh campaign, set to reach 44 million people via TV and digital!