2nd May 2022

Beko's biggest HarvestFresh™ campaign yet - set to reach 44 million people

Have you spotted us on TV or online this week? We’re back with our biggest ever multi-channel HarvestFresh campaign, set to reach 44 million people via TV and digital! If you haven’t caught it yet, check out the impactful TV advert below, which showcases our innovative HarvestFresh™ technology and its benefits.

Across the summer our heavyweight campaign will be seen across TV and digital channels, featuring on some of the nation’s favourite TV programmes including Britain’s Got Talent, Coronation Street, and Sunday Brunch.

By mimicking the sun’s natural light cycle, our HarvestFresh™ technology preserves vitamins A and C in fruit and vegetables for up to five additional days, helping families live a healthier lifestyle.1 This industry-leading technology truly reflects Beko’s brand purpose, empowering people to live healthier and better through our appliances.

To find out more, please visit beko.co.uk/harvestfresh

For PR enquiries please email [email protected]

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