2nd May 2022
Beko's biggest HarvestFresh™ campaign yet - set to reach 44 million people
Have you spotted us on TV or online this week? We’re back with our biggest ever multi-channel HarvestFresh campaign, set to reach 44 million people via TV and digital! If you haven’t caught it yet, check out the impactful TV advert below, which showcases our innovative HarvestFresh™ technology and its benefits.
Across the summer our heavyweight campaign will be seen across TV and digital channels, featuring on some of the nation’s favourite TV programmes including Britain’s Got Talent, Coronation Street, and Sunday Brunch.
By mimicking the sun’s natural light cycle, our HarvestFresh™ technology preserves vitamins A and C in fruit and vegetables for up to five additional days, helping families live a healthier lifestyle.1 This industry-leading technology truly reflects Beko’s brand purpose, empowering people to live healthier and better through our appliances.
To find out more, please visit beko.co.uk/harvestfresh
Latest News Articles
17th November 2022
Beko donates appliances to BBC’s Children in Need DIY SOS build special
Beko plc were delighted to support the BBC’s Children in Need DIY SOS build special recently, donating a number of Beko appliances to the project.
13th October 2022
Beko Work To Inspire The Next Generation Of Scientists At Marlborough College’s Beko Innovation Centre
Beko's partnership with Marlborough College has provided a series of educational opportunities for the next generation of thinkers and innovators.
30th September 2022
Beko RecycledTub® washing machines and dryers win inaugural RECOUP recycling award
Beko plc are delighted to have won RECOUP plastics recycling charity’s ‘Recycled Plastic Product of the Year’ award.