5th April 2023
Beko debuts their biggest built-in campaign to date
Have you spotted us on TV or online this week? We’re back with our biggest ever multi-channel campaign, showcasing our built-in appliance range to 46 million people via TV advertising, Sky AdSmart, and digital media! If you haven’t caught it yet, check out the impactful TV advert below, which showcases our stylish built-in appliance range.
Kicking off on 3rd April and live until the end of October, our heavyweight campaign will be seen across smart TV and digital channels, appearing on some of the nation’s favourite TV programmes including Emmerdale, Googlebox, Sunday Brunch, and Married at First Sight.
The beautiful television ad heroes our AeroPerfect™ technology, which ensures faster and more even cooking results by minimising temperature fluctuations in the oven. The advert also showcases our Which? Best Buy award for the first time ever on the big screen, highlighting the quality of our appliances.
This multi-channel advertising will drive consumers to our aspirational built-in landing page, which brings to life the built-in range in a dynamic, eye-catching way. We have also invested in collaborative, market wide multi-channel retailer campaigns, supporting the end-to-end consumer purchase journey and driving conversion through engaging POS materials and a bespoke training programme.
After the success of our previous campaigns, we are thrilled to be back on TV and digital media this year, showcasing our stylish built-in appliance range to as many consumers as possible across the UK. We are also proud to spotlight our award-winning Beko AeroPerfectTM oven technology, which helps users achieve perfectly cooked meals by minimising temperature fluctuations.
To find out more, please visit beko.co.uk/built-in-appliances.
Latest News Articles
19th May 2023
Beko plc colleagues examine the latest on-trend topics in the field of electrical product safety
Beko plc’s Managing Director and Sustainability and Regulatory Affairs Specialist, discuss emerging trends and issues affecting electrical product safety at the Scottish Electrical Product Safety Conference.
18th May 2023
Beko plc facilitates educational visit to Arçelik’s Garage Innovation Hub
Beko plc has continued its flourishing partnership with Marlborough College with an educational opportunity for two lecturers at the Arçelik Garage Innovation Hub in Istanbul, Turkey.
28th April 2023
Arçelik named on 2023 Global 100 Most Sustainable Corporations List
Corporate Knights have recognised Beko plc’s parent company, Arçelik, among the world’s 100 most sustainable companies for the third year running.