31 May 2021

Fresh for summer: Beko launches biggest ever cooling campaign

Have you spotted us on TV or online this week? We’re back with our biggest ever multi-channel HarvestFresh campaign, set to reach 46 million people via TV and digital! If you haven’t caught it yet, check out our heartwarming TV advert below.

The ad will be live during some of the nation’s favourite shows, including Good Morning Britain, Location Location Location, and Sunday Brunch, as well as across the Euro 2020 games. Our feel-good advert tells the story of a little girl who refuses to eat her carrots until she in convinced by the FC Barcelona players and shows off our pioneering HarvestFresh™ technology.

Using innovative three-colour light technology, our new HarvestFresh™ fridge freezers preserve vitamins in your fruit and veg for longer, reflecting Beko’s brand purpose of empowering people to live healthier and better through our appliances.

To find out more, please visit beko.co.uk/harvestfresh

For PR enquiries please email [email protected]

Latest News Articles

10th May 2022

Beko’s 2021 Veg Pledge Initiative awarded Promotion of the Year

Beko, the UK’s number one best-selling large home appliance brand, is delighted to announce that their 2021 HarvestFresh™ Veg Pledge Promotion has won Promotion of the Year from the Institute of Promotional Marketing.

4th May 2022

Beko set to host a Hack the Normal 2022 Sustainability virtual event

Beko plc prove their commitment to the planet, hosting the Hack the Normal 2022 Sustainability virtual event to work to find solutions to pressing environmental issues with key stakeholders.

2nd May 2022

Beko's biggest HarvestFresh™ campaign yet - set to reach 44 million people

Have you spotted us on TV or online this week? We’re back with our biggest ever multi-channel HarvestFresh campaign, set to reach 44 million people via TV and digital!