31 May 2021

Fresh for summer: Beko launches biggest ever cooling campaign

Have you spotted us on TV or online this week? We’re back with our biggest ever multi-channel HarvestFresh campaign, set to reach 46 million people via TV and digital! If you haven’t caught it yet, check out our heartwarming TV advert below.

The ad will be live during some of the nation’s favourite shows, including Good Morning Britain, Location Location Location, and Sunday Brunch, as well as across the Euro 2020 games. Our feel-good advert tells the story of a little girl who refuses to eat her carrots until she in convinced by the FC Barcelona players and shows off our pioneering HarvestFresh™ technology.

Using innovative three-colour light technology, our new HarvestFresh™ fridge freezers preserve vitamins in your fruit and veg for longer, reflecting Beko’s brand purpose of empowering people to live healthier and better through our appliances.

To find out more, please visit beko.co.uk/harvestfresh

For PR enquiries please email [email protected]

Latest News Articles

20th January 2023

Beko brand ranks again amongst top brands in the Real Leaders Top 300 Impact Companies of 2023

Beko, the UK’s number one best-selling large home appliance brand, is honoured to share that they have been ranked 17th on The Real Leaders® Top 300 Impact Companies of 2023.

16th January 2023

Our road to Net Zero: Beko PLC

Together with our parent company, Arçelik, Beko plc are beginning our journey towards achieving Net Zero by 2050, taking positive steps to reduce our impact on the environment.

14th December 2022

Beko plc Appliance Partners provide tailored appliance solutions and an end-to-end service to UK developers and contractors

Beko plc Appliance Partners is our specialist contracts division dedicated to offering bespoke home appliance solutions to housebuilders, build-to-rent providers, developers and contractors, providing a tailormade end-to-end service for each partner.