31 May 2021

Fresh for summer: Beko launches biggest ever cooling campaign

Have you spotted us on TV or online this week? We’re back with our biggest ever multi-channel HarvestFresh campaign, set to reach 46 million people via TV and digital! If you haven’t caught it yet, check out our heartwarming TV advert below.

The ad will be live during some of the nation’s favourite shows, including Good Morning Britain, Location Location Location, and Sunday Brunch, as well as across the Euro 2020 games. Our feel-good advert tells the story of a little girl who refuses to eat her carrots until she in convinced by the FC Barcelona players and shows off our pioneering HarvestFresh™ technology.

Using innovative three-colour light technology, our new HarvestFresh™ fridge freezers preserve vitamins in your fruit and veg for longer, reflecting Beko’s brand purpose of empowering people to live healthier and better through our appliances.

To find out more, please visit beko.co.uk/harvestfresh

For PR enquiries please email [email protected]

Latest News Articles

21st September 2022

2050: Appliances of the Future, The Road to Net Zero

Beko plc's Managing Director, Teresa Arbuckle, was delighted to be deliver the opening keynote address at AMDEA's industry conference on September 21st.

13th July 2022

The echo of Beko’s sustainable approach

Have you ever wondered how you could be more sustainable with your electrical goods? Most UK households are powered by appliances that help us to manage modern life.

5th July 2022

Beko Plc Reflect on the 2022 Sustainability Hackathon Event

Together with their parent company Arçelik, Beko plc helped host the 3-day 2022 Sustainability Hackathon Event in May.