10th October 2023

Beko plc Unveils Exciting Leisure Range Cookers Brand Evolution

Beko plc is excited to announce a significant milestone in the evolution of our Leisure Range Cookers brand.

With our Leisure range, our mission has always been to make our customers’ range cooker dreams attainable through our thoughtfully designed, reliable and innovative product range. Today, we have taken that commitment to a whole new level through a modern and fresh approach of our brand's identity, by injecting a playful, distinctive touch that connects with our target consumer.

Our carefully selected palette of vibrant and playful colours not only reflects the fun and positive personality of our brand but also breathes new life into our identity. This brand evolution extends to every customer interaction, with over 100 brand-new assets that showcase our new look on both our owned and retailer channels.

Recognising the importance of user experience throughout a customer’s journey, we are delighted to share that our new website is already achieving remarkable results with a 15% surge in 'where to buy' conversions. Leisure Range Cookers also continue to outperform the market in both value share (+0.7%) and volume share (+1.5%) growth.

To celebrate our brand evolution, our highly successful cashback campaign, which provides exceptional value for consumers in the UK and ROI by offering up to £250 cashback when purchasing a high-performance range cooker from the brand’s portfolio, is making a return just in time for the festive season. Customers can enjoy fantastic savings and rewards, as they explore our range of Leisure Range Cookers available across our new website and on our retailers’ websites.

To discover the stylish and aspirational world of Leisure, please click here.

For PR enquiries please email [email protected]

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