10th October 2023

Beko plc Unveils Exciting Leisure Range Cookers Brand Evolution

Beko plc is excited to announce a significant milestone in the evolution of our Leisure Range Cookers brand.

With our Leisure range, our mission has always been to make our customers’ range cooker dreams attainable through our thoughtfully designed, reliable and innovative product range. Today, we have taken that commitment to a whole new level through a modern and fresh approach of our brand's identity, by injecting a playful, distinctive touch that connects with our target consumer.

Our carefully selected palette of vibrant and playful colours not only reflects the fun and positive personality of our brand but also breathes new life into our identity. This brand evolution extends to every customer interaction, with over 100 brand-new assets that showcase our new look on both our owned and retailer channels.

Recognising the importance of user experience throughout a customer’s journey, we are delighted to share that our new website is already achieving remarkable results with a 15% surge in 'where to buy' conversions. Leisure Range Cookers also continue to outperform the market in both value share (+0.7%) and volume share (+1.5%) growth.

To celebrate our brand evolution, our highly successful cashback campaign, which provides exceptional value for consumers in the UK and ROI by offering up to £250 cashback when purchasing a high-performance range cooker from the brand’s portfolio, is making a return just in time for the festive season. Customers can enjoy fantastic savings and rewards, as they explore our range of Leisure Range Cookers available across our new website and on our retailers’ websites.

To discover the stylish and aspirational world of Leisure, please click here.

For PR enquiries please email [email protected]

Latest News Articles

19th July 2024

Beko plc takes another step on their sustainability journey with the installation of solar panels

At Beko plc, we continue to look for ways to reduce our environmental impact and support our parent company in their goal of becoming Net Zero by 2050.

12th July 2024

Beko achieves 44th place on TIME’s inaugural list of the world’s most sustainable companies

Securing the 44th spot on the prestigious list with a score of 75.68 out of 100, we continue to establish ourselves at the forefront of sustainable manufacturing.

17th May 2024

Beko plc: A Journey in Diversity, Equity, and Inclusion with Keval Shah

Explore the core of Beko plc's DEI culture in an in-depth conversation with Keval Shah, Head of our DEI Committee.