1st March 2022

Beko Unveil Latest Heavyweight Digital Campaign, Showcasing Its Ongoing Commitment To Sustainability

On the back of its successful sustainability campaign last year, Beko, the UK’s number one best-selling large home appliance brand[1], is renewing its environmental pledge this spring by launching its sustainability campaign for the second time.

Beko’s latest sustainability campaign showcases the brand’s ongoing commitment to the environment, raising awareness of its latest technology, which transforms recycled waste materials into durable, high performance product parts used in the latest range of built-in ovens, washing machines, and washer dryers.

The digital campaign runs from 1st March through to 31st March and will be live across Facebook, Instagram, Twitter, and YouTube. Through this advertising, Beko will be reaching 27 million consumers, raising awareness of their innovative and unique sustainable appliance range.

“Over the past two decades, Beko has focused on innovation, developing appliances that help make our consumer’s life easier. As a brand, we are fully committed to inspiring everyone to strive for a more sustainable future, this year and beyond. ”

“Through products like our RecycledNet™ ovens and our RecycledTub™ washing machines and washer dryers, we are able to offer our consumers more sustainable product choices, without compromising on performance or durability.”

Vijay Bhardwaj, Marketing Director at Beko UK & Ireland

Available on various washing and washer dryer models, Beko’s RecycledTub™ range feature a tub made from up to 60 recycled 0.5L PET plastic bottles[2]. Beko’s RecycledNet™ ovens use recycled fishing nets and industrial thread waste in the production of the door décor plastic, display cover, and inner display cover[3]. To discover more, please visit our Beko Sustainability page.

  • [1] Source Euromonitor International Limited; Consumer Appliances 2019ed, as per major appliances definition, retail volume sales in units, 2019 data
  • [2] Recycled plastic bottles are used in the production of Beko RecycledTub™ washing machines and washer dryer tubs, accounting for up to 10% of the materials used in each tub.
  • [3] In the production of the door décor plastic, display cover and inner display cover of Beko RecycledNet™ ovens.

For PR enquiries please email [email protected]

Latest News Articles

10th May 2022

Beko’s 2021 Veg Pledge Initiative awarded Promotion of the Year

Beko, the UK’s number one best-selling large home appliance brand, is delighted to announce that their 2021 HarvestFresh™ Veg Pledge Promotion has won Promotion of the Year from the Institute of Promotional Marketing.

4th May 2022

Beko set to host a Hack the Normal 2022 Sustainability virtual event

Beko plc prove their commitment to the planet, hosting the Hack the Normal 2022 Sustainability virtual event to work to find solutions to pressing environmental issues with key stakeholders.

2nd May 2022

Beko's biggest HarvestFresh™ campaign yet - set to reach 44 million people

Have you spotted us on TV or online this week? We’re back with our biggest ever multi-channel HarvestFresh campaign, set to reach 44 million people via TV and digital!