8th October 2020

Beko’s first-of-its kind household product line eliminates more than 99% of bacteria and viruses (including coronavirus)

New home appliances range uses UV light technology heat and steam for at-home disinfection

Today saw us launch our new HygieneShield™ range at a global virtual press conference. A ground-breaking portfolio of household products created in response to emerging needs in the post-lockdown era.

Our new portfolio includes seven appliances with in-built disinfection programmes and functions to disinfect packaged food and belongings to help people adjust to the ‘new normal’ at home. Developed as a result of in-depth global consumer research and with innovative new technology, the HygieneShield™ product line has the power to kill more than 99% of bacteria and viruses (including coronavirus), providing a level of reassurance unrivalled in the market place.

Our research, across 31 countries revealed that one of the primary concerns is hygiene. Many of us are disinfecting supermarket purchases when we get home, worrying about handling mobile phones and keys, or not bringing coats into the house. People have increased the amount of cleaning and laundry in their homes, with some disinfecting bedding for the first time. 75% of people are cleaning the house more often, 64% are doing more laundry and 68% are paying more attention to the cleanliness of the packaging on purchased products.

Our new HygieneShield™ range takes inspiration from nature and uses methods such as steam and heat to enable you to achieve excellent hygiene results at home. It will be available to buy from December 2020.

For PR enquiries please email [email protected]

Latest News Articles

24th February 2021

Fresh for 2021: Beko revamps UK website

Beko has unveiled a refreshed version of its UK website (beko.co.uk)

26th January 2021

Arcelik has ranked 34th on Corporate Knights’ 2021 Global 100 Index.

The ranking makes Arçelik the most sustainable home appliances and houseware company in the world.

13th January 2021

Arçelik has been ranked 13th on The Real Leaders Top 150 Impact Companies of 2021.

The Real Leaders 150 Top Impact Companies Award recognises organisations that are making a positive social or environmental impact.