28 March 2019

The UK’s Number One Best Selling Large Home Appliance Brand

Beko Announces Euromonitor Claim

We’re delighted to share the news that Beko is now officially the ‘number one best selling large home appliance brand in the UK[*]’. The new accreditation is supported by data from Euromonitor, who are the world's leading independent provider of strategic market research. After thorough analysis, they were happy to award the title to us, noting our fantastic sales performance throughout 2018.

“We’re over the moon with this news that reflects the consistent performance of Beko in the UK. We have been market leaders for three years now, and it’s great to be able to state our number one position officially. We’re extremely grateful to everyone who supports the brand – especially our customers.”

Keval Shah, Head of Marketing at Beko Plc UK & Ireland.

[*] Source Euromonitor International Limited; Consumer Appliances 2020ed, as per major appliances definition, retail volume sales in units, 2019 data

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