Looks Like Good Food. Feels Like a Good Cause.
We believe people should not only enjoy good food, but respect it. This has led to the inception of our Respect Food initiative, leading the fight against food waste and reminding the world not to take food for granted but to treat it with respect. This respect for what we eat starts at home in a Grundig kitchen where we have developed a number of innovative product technologies to help people fight food waste.
Massimo Bottura, Grundig Brand Ambassador
Three-Michelin star chef and owner of the best restaurant in the world, Massimo Bottura, joined this initiative as Grundig’s official brand ambassador to help the cause. Massimo is also the founder of Food for Soul, a non-profit organisation that promotes awareness of food waste, and drives a range of initiatives in partnership with chefs, artisans, food suppliers, designers and institutions.
Grundig supports several organisations that look to reduce food waste and redistribute rescued food to the people that need it the most, through donations and the gifting of appliances.