13th June 2022

Beko wins the Technical Innovation Award for Major Domestic Appliances at the 2022 IER Awards

Beko, the UK’s number one best-selling large home appliance brand*, is thrilled to announce that they are once again winners at the ‘The Innovative Electrical Retailing’ (IER) Awards. For 30 years, the IER Awards has recognised excellence within the home appliance industry, honouring everything from exceptional products and business pioneers, to high street heroes and customer service champions.

Beko is proud to announce that their HarvestFresh GNE490IR3VPS American Style Fridge Freezer has won the Technical Innovation Award for Major Domestic Appliances at the award ceremony.

Beko were delighted to accept this award at the 30th anniversary award show, celebrating the win with colleagues and friends within the industry. In addition to receiving this prestigious award, the team also presented two awards, the Beko award for Contribution to the Industry and the Blomberg award for Best Overall MDA Retailer

The award comes as Beko PLC launches its biggest multi-channel campaign to date this Spring. Running from 2nd May until 31st July 2022, the 360 campaign includes national TV and digital advertising that raises awareness of Beko’s HarvestFreshtechnology. Alongside this, the company are relaunching their award-winning Veg Pledge initiative, offering consumers up to £150 worth of free fruit and veg with each purchase of a qualify HarvestFresh appliance. For every claim of the promotion, Beko will donate one box of fruit and veg to Barnardo’s, the UK’s largest children’s charity, offering families across the country a much needed helping hand.

“We are extremely proud that our HarvestFresh American Style Fridge Freezer has been recognised within the industry by IER, receiving the technical innovation award for major domestic appliances. Helping people live healthier, better lives is at the core of Beko and we are thrilled that our HarvestFresh technology, which allows consumers to eat the most nutritious meals possible, has been recognised and praised at the 30th annual IER Awards.”

Vijay Bhardwaj, Marketing Director at Beko PLC (UK and Ireland)

[*] Source Euromonitor International Limited; Consumer Appliances 2022ed, as per major appliances definition, retail volume sales in units, 2021 data

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